• Financial wellbeing
  • Youth
  • Money management

Banking for children

NatWest
Locked

Summary

Natwest was losing ground in the Children’s market, losing over 40,000 customers a year despite a growing market. This is an issue because research and studies show that children will eventually become main banking customers who will become even more valuable to Natwest.

NatWest ·
Project scope
Platforms
Design focus
The challenge

Banking for children

Natwest was losing ground in the Children’s market, losing over 40,000 customers a year despite a growing market.

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